Website Small Changes Big Difference

How Small Details Can Make a Big Difference on Your Web Site

By | Website Design

In Malcolm Gladwell’s renowned national best-seller, The Tipping Point, he describes countless examples in which small, seemingly insignificant occurrences in the world caused dramatic change. In the most famous example, he describes how New York City reduced its crime rate suddenly and significantly beginning in the early 90s. How did this happen? By focusing entirely on small, seemingly insignificant things. The city began strictly enforcing laws against petty crimes like subway fare-dodging and public drinking. Graffiti and litter removal was made a top priority. The city did not suddenly hire thousands more policemen nor make any significant changes to policing…

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Great Website Improves Customer Service

How a Great Website Can Improve Customer Service

By | Customer Service, Website Design

Websites serve many functions. Essentially, the role of a website is to provide information. How much and the kinds of information your website can provide is entirely up to you. Nearly anything is possible, and the functionality of your site can have a dramatic impact on customer service. Ever tracked a package with UPS? The process you followed was simple: Copy the tracking number into a space on UPS.com, click “Track”, and you’re done. But what if UPS did not offer online tracking? You’d have to pick up the phone, call their 800-number, choose 1 for English, choose 1 again…

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Good Website Design Rhode Island

The Difference Between Good Website Design and Bad is Not What You Think

By | Website Design

It’s not 1998 anymore. Even in our little state of Rhode Island, today’s businesses need a website that does more than just look nice. It must to be usable, functional, and appealing. It should have a clear goal in mind, meet the audience’s expectations, and providing the proper information – to potential customers and to the search engines. But many designers do not get it quite right. Surprisingly, even some of the most high-profile designers out there are not able to fulfill these basic principles. If you are searching for a quality website designer in RI, as you review portfolios, understanding the difference between…

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Common Website Design Gimmicks

The 2 Most Common Website Design Gimmicks

By | Website Design

Make no mistake, website design is a very competitive industry. Designers have come up with some creative and sometimes crazy ways to sell small business owners on their services. I don’t say this lightly: Most of these gimmicks are…well, gimmicks. I want to slice and dice them so when you are ready to have your website designed, you can separate a quality designer from the “gotcha” designer. Low Priced Quotes – A very important factor, as it should be. We do not all have unlimited budgets so the cost of a website is a factor, for sure. But a website is an…

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