Why Choosing the Right Website Designer Can Make or Break Your Small Business

March 3, 2023
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As a small business owner, you understand the importance of having a strong online presence. Your website is often the first point of contact for potential customers, and it’s essential that it makes a good impression. But how do you choose the right website designer to create a website that accurately represents your business and helps you stand out from the competition? Here are 10 things to consider before hiring a website designer, and why Company 50 is the best choice for small businesses in Rhode Island.

Positive Reviews on Google and/or Yelp

One of the first things you should look for when choosing a website designer is positive reviews from previous clients. A reputable web designer will have numerous positive reviews on platforms like Google or Yelp. Take the time to read through them and make sure they’re genuine.

A Wide Variety of Projects in Their Portfolio

A designer’s portfolio is like their resume, showcasing their skills and style. Look for a variety of projects from different industries, and make sure the designer can tailor their approach to your unique business needs.

Ranks Well Locally on Google

A designer who ranks well in local search results is likely skilled in search engine optimization (SEO). This means they can help your site rank well too, which is crucial for attracting local customers.

Takes the Time to Understand Your Business

Look for a Rhode Island website designer that takes the time to understand your business: A good designer should ask about your business goals, strengths, and weaknesses to create a website that meets your specific needs.

Is Candid With You During the Entire Project

Look for a website builder who is candid: A great website builder won’t just agree with everything you say. They’ll be honest about what will and won’t work, and they’ll push back on ideas that could hurt your site’s effectiveness.

Makes it Easy to Work With Them

Great web companies make it easy to work with them: A company that uses a project management system can help keep your project organized and ensure nothing falls through the cracks.

Requires Your Content Meet Certain Standards

Look for someone who has standards: A designer who takes pride in their work will want to ensure that the content you provide meets certain standards for quality and completeness. This will lead to a better end result and improve your site’s SEO.

Goes Beyond Just the Web Design

Look for someone who can help with more than just the design: A great designer can also help you with hosting, email setup, analytics, and ongoing maintenance. They should be invested in your success beyond just designing your site.

Look for someone who won’t hold you hostage

Unfortunately, some designers may hold your domain name or login information hostage to try to extort more money from you down the line. Make sure you choose a designer who is upfront and transparent about all logins and ownership.

At the end of the day, choosing the right web designer can make all the difference for your business. Don’t rush into a decision without doing your research. Look for a designer who can meet all the criteria above and help your business succeed online. If you’re in Rhode Island and looking for a website designer who checks all these boxes, consider checking out Company 50.