Outdated Website Design Elements That May Be Hurting Your Business

March 3, 2023
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Do you remember the good ol’ days of dial-up internet and pixelated graphics? Neither do we. But unfortunately, some websites still seem to be stuck in that era. It’s time to face the fact that website design has come a long way since the early days of the internet. In today’s digital age, a website is a critical tool for any business looking to attract and engage customers. However, not all websites are created equal, and many small businesses in Rhode Island may be unknowingly using outdated design elements that can hurt their online presence.

As technology continues to evolve, so do web design trends. What may have been trendy and effective a few years ago may now be considered outdated and ineffective. To stay competitive and make the most of their online presence, small businesses need to be aware of the latest design trends and avoid using outdated elements.

Let’s take a closer look at some of the outdated website design elements that may be hurting your business and how Company 50, a Rhode Island-based web design agency, can help you update your website to better serve your business needs.

Flash Animations

Flash animations were once a popular way to add interactivity and movement to a website. However, with the rise of mobile devices and the increasing popularity of responsive design, Flash animations have become outdated.

Not only do Flash animations often load slowly and require a plugin, but they are also not compatible with many mobile devices. This can result in a poor user experience, which can lead to a high bounce rate and lost business.

Instead of using Flash animations, consider using HTML5 or CSS3 animations, which are more modern and compatible with mobile devices.

Autoplay Videos

Autoplay videos are another outdated design element that can hurt your website’s user experience. While videos can be a great way to engage visitors and showcase your products or services, autoplay videos can be disruptive and annoying.

Autoplay videos can also slow down page loading times and use up data on mobile devices, which can frustrate users and lead to a high bounce rate.

Instead of using autoplay videos, consider using a video thumbnail or a play button to allow visitors to choose whether they want to watch the video or not. This gives visitors more control over their browsing experience and can lead to a better user experience overall.

Pop-Up Windows

Pop-up windows were once a popular way to display additional content or promotions on a website. However, pop-up windows can be annoying and intrusive to users, and can lead to a poor user experience.

In addition, many browsers and ad-blockers now block pop-up windows by default, which can make them ineffective.

Instead of using pop-up windows, consider using a slide-in or a modal window to display additional content or promotions. These options are less intrusive and can still provide the same benefits as pop-up windows without disrupting the user experience.

Tiny Text

Tiny text may have been popular in the early days of the internet when screen resolutions were lower, but today, it can be a major hindrance to users. Small text can be difficult to read, especially on mobile devices, and can lead to a high bounce rate.

Instead of using tiny text, consider using larger, more legible fonts that are easier to read on all devices. This can help improve the user experience and keep visitors engaged with your content.

Overuse of Stock Photos

Stock photos can be a great way to add visual interest to a website, but overusing them can make a website feel generic and unoriginal.

Instead of relying solely on stock photos, consider using custom photography or illustrations to make your website stand out. This can help give your website a unique and authentic feel and make it more memorable to visitors.

Non-Mobile Responsive Design

Finally, one of the biggest outdated design elements that can hurt your business is a non-mobile responsive design. With more and more people using mobile devices to browse the internet, having a website that is not optimized for mobile can be a major hindrance to your online