Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the … Read More
Why You Need to Switch Your Website to Site-Wide HTTPS (SSL)
Ever since the Edward Snowden disclosures, many security-minded websites and those that could be a target for NSA snooping have moved to adopt site-wide HTTPS. That means every page on their website is encrypted with SSL/TLS. You’re probably used to seeing SSL-encrypted pages when you buy online. This protects your billing details including your credit card number from prying eyes. … Read More
Add Social Share Buttons to Your Website
I can’t tell you how many times I have read a great article on a website only to find that it provided no simple way to share it with a friend. It is surprising that there are still websites with great content that have have not bothered to add share buttons to their blog posts. When you add share buttons … Read More
How to Promote Your Business on Facebook
UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. … Read More
10 Things to Look For in a Logo Design Company
Logo design companies are a dime a dozen these days. The popularity of cheap gig sites coupled with inexpensive clipart has created a cottage industry. When you look deeper, you’ll find that most of these companies are not actually designers but rather what I call “borrowers”. When you hire a borrower, the design is typically picked from thousands of pre-made … Read More
10 Benefits of Hiring a Professional Web Design Company
Who needs a web design company? Doing it yourself seems like a piece of cake. Download some software or use your web hosting company’s built in website making software. Spend a few hours and then *poof*, your website is done. Maybe not. The biggest problem in digital marketing today is that small business owners do not understand how important their … Read More