The blogNotes from the workbench.
Plain-English writing about websites, AI, and running a small business on good software, straight from the desk where it all gets built.
More from the workbench
Newest first. Pick a topic above to narrow it down.
Faster quotes for Rhode Island contractors, with the fine print built in
The quote that goes out first usually wins the job. Here's how to automate the busywork behind it, and how to bake in the details Rhode Island law requires on every contract.
Read the post
What an AI chatbot can actually do for a five-person business
Forget the hype reel. Here's what a well-trained assistant really handles for a small shop — quoting, scheduling, after-hours questions — and the parts where a human still wins, every time.
Read the post
Why your website is slow — and what it's costing you
Every extra second of load time quietly bleeds customers. Here's how to tell if it's your host, your builder, or your photos — and what each one costs to fix.
Read the post
WordPress to custom: what a rebuild actually involves
Redirects, content, SEO, the lot — a walk through what actually moves in a rebuild, what gets left behind, and why nothing should break on day one.
Read the post
The real cost of "free" website builders
The monthly fee isn't the price. The price is looking like everyone else, ranking behind everyone else, and owning none of it — here's the honest three-year math.
Read the post
Five boring tasks you should hand to a robot this month
Invoice chasing, appointment reminders, review requests — the unglamorous automations that pay for themselves fastest, in the order we'd actually do them.
Read the post
Local SEO for Rhode Island businesses, minus the snake oil
What actually moves the needle for a local shop: your Google profile, real reviews, and a site that answers real questions — plus the stuff you can safely ignore.
Read the post
What FURIOSA actually means when we say hosting
A peek inside the hosting stack we run for clients — what 'managed' actually buys you, what FURIOSA really is, and when you honestly don't need any of it.
Read the post
Done reading? Let's build something.
Tell us what you're trying to build, fix, or escape. Every route ends with a real person at Company 50, not a sales funnel.
Send a note
Tell us about the project and we'll email you back the same business day.
Send a quote request
Chat with us
Get a real ballpark price in a few minutes, before your coffee gets cold.
