Google Plsu Profile for Business RI

Why Your Business Needs a Google+ Profile

By | Marketing, Social Media

While Google+ has not grown to rival the size of Facebook, your business is at a much bigger disadvantage if you skip Google+ versus Facebook. Google has integrated much of the data from Google+ Business profiles into it’s search results and Android apps. With that comes additional, free exposure – so take advantage of it! Google+ Posts Rank in Search Results You may not have a business blog or share updates on your Google+ page, but when you do Google includes them in its search results, in some cases even higher than your own website’s pages. Having trouble coming up…

Read More
Add Share Buttons to WordPress

Add Social Share Buttons to Your Website

By | Social Media | No Comments

I can’t tell you how many times I have read a great article on a website only to find that it provided no simple way to share it with a friend. It is surprising that there are still websites with great content that have have not bothered to add share buttons to their blog posts. When you add share buttons to your website, your visitors can click their favorite social network – bet it Google+, Facebook, Twitter, or even Reddit – and share your page easily. Sure, they could copy the URL and paste it into their social network manually,…

Read More
Promote your business on Facebook

How to Promote Your Business on Facebook

By | Social Media | No Comments

UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. There are many reasons to promote your business on Facebook via a fan page. For one, it provides a link to your website. So at the very least, it helps a little bit with your ranking on search engines. More…

Read More
Lowe's Vine and Twitter

How Lowe’s Uses Vine & Twitter to Build Great PR

By | Social Media | No Comments

Lowe’s great use of Twitter is paying dividends for the company on social media. Few large companies are using Twitter effectively, but Lowe’s is certainly one of them. When you visit their Twitter page @Lowes, the first thing that hits your eyes is “Got a complaint, compliment or question? Let us know!”. It is astonishing to me that every company with thousands of customers is not soliciting feedback this way on Twitter. Directly asking for feedback is one way to get comments and suggestions on “fringe” things – stuff your customers do not like but not enough to go out…

Read More