Using Google Ads to Dominate Your Local Area

Greg BrailsfordMarketing

Google PPC Local Business

Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the … Read More

Why Your Business Needs a Google+ Profile

Greg BrailsfordMarketing, Social Media

Google Plsu Profile for Business RI

While Google+ has not grown to rival the size of Facebook, your business is at a much bigger disadvantage if you skip Google+ versus Facebook. Google has integrated much of the data from Google+ Business profiles into it’s search results and Android apps. With that comes additional, free exposure – so take advantage of it! Google+ Posts Rank in Search … Read More

How to Promote Your Business on Facebook

Greg BrailsfordSocial Media0 Comments

Promote your business on Facebook

UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. … Read More

How Lowe’s Uses Vine & Twitter to Build Great PR

Greg BrailsfordSocial Media0 Comments

Lowe's Vine and Twitter

Lowe’s great use of Twitter is paying dividends for the company on social media. Few large companies are using Twitter effectively, but Lowe’s is certainly one of them. When you visit their Twitter page @Lowes, the first thing that hits your eyes is “Got a complaint, compliment or question? Let us know!”. It is astonishing to me that every company … Read More