Google PPC Local Business

Using Google Ads to Dominate Your Local Area

By | Marketing

Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the first page of Google, a Google ad campaign (also know as Adwords or Pay Per Click) can accomplish the task much faster. With Google Ads, you bid on the dollar amount you are willing to pay for a visitor to…

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Google Plsu Profile for Business RI

Why Your Business Needs a Google+ Profile

By | Marketing, Social Media

While Google+ has not grown to rival the size of Facebook, your business is at a much bigger disadvantage if you skip Google+ versus Facebook. Google has integrated much of the data from Google+ Business profiles into it’s search results and Android apps. With that comes additional, free exposure – so take advantage of it! Google+ Posts Rank in Search Results You may not have a business blog or share updates on your Google+ page, but when you do Google includes them in its search results, in some cases even higher than your own website’s pages. Having trouble coming up…

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Promote your business on Facebook

How to Promote Your Business on Facebook

By | Social Media | No Comments

UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. There are many reasons to promote your business on Facebook via a fan page. For one, it provides a link to your website. So at the very least, it helps a little bit with your ranking on search engines. More…

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