Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the … Read More
Why Your Business Needs a Google+ Profile
While Google+ has not grown to rival the size of Facebook, your business is at a much bigger disadvantage if you skip Google+ versus Facebook. Google has integrated much of the data from Google+ Business profiles into it’s search results and Android apps. With that comes additional, free exposure – so take advantage of it! Google+ Posts Rank in Search … Read More
How to Promote Your Business on Facebook
UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. … Read More
Your First Impression Matters – The Impact of a Great Logo
As the owner of a logo design firm, I often speak with clients looking to have a custom logo created for their small business. If there ever is an objection, it’s usually about price. Our firm is not expensive with most logos coming in under $300 – the reason for the price objection is that not all business owners understand … Read More
How Lowe’s Uses Vine & Twitter to Build Great PR
Lowe’s great use of Twitter is paying dividends for the company on social media. Few large companies are using Twitter effectively, but Lowe’s is certainly one of them. When you visit their Twitter page @Lowes, the first thing that hits your eyes is “Got a complaint, compliment or question? Let us know!”. It is astonishing to me that every company … Read More