Lowe's Vine and Twitter

How Lowe’s Uses Vine & Twitter to Build Great PR

By | Social Media | No Comments

Lowe’s great use of Twitter is paying dividends for the company on social media. Few large companies are using Twitter effectively, but Lowe’s is certainly one of them. When you visit their Twitter page @Lowes, the first thing that hits your eyes is “Got a complaint, compliment or question? Let us know!”. It is astonishing to me that every company with thousands of customers is not soliciting feedback this way on Twitter. Directly asking for feedback is one way to get comments and suggestions on “fringe” things – stuff your customers do not like but not enough to go out…

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