How to Conduct an Online Survey the Right Way
In the past week, I received two invitations to participate in online surveys. One was from Capital One, regarding credit card account benefits. The other was from Trip Advisor regarding opinions of travel. Both surveys had catastrophic flaws, but both companies made it impossible to notify them of such. Why? Both sent the online survey from either a no-reply email … Read More
How Hyatt’s Andaz Hotel Did it Right
Last Friday night when I learned of the Metro-North train derailment and subsequent suspension of Amtrak service, I got nervous. The following morning I was scheduled to travel to New York City on Amtrak for a one-night getaway. That was not happening anymore. The option to drive the 3.5 hours was there, but with the threat of an extra 30,000 … Read More
Which Companies Have Your Back?
Earlier this month, the Electronic Frontier Foundation released its annual Data Privacy report which highlights how major communications companies guard your privacy (or violate it). While the list has some surprises, a lot of it is about what you’d expect: companies that understand how important their customers are fared best, while those who treat customers like a number fared worst. … Read More