Hello Stephen. Here is your website quote, hot off the press...

This proposal covers everything we have agreed to provide you. If there is anything we may have discussed that you do not see in this proposal, please notify me so I can make sure it is taken care of.

This part is really important - Please do not be intimidated by this proposal. I have written it in easy to understand terms so that you are able to review it all without encountering confusing technical nonsense. Look it over carefully so you understand what you are getting for your money.

Along the way if you have any questions, do not hesitate to get in touch with me. Just click on my name or phone number below to contact me.

Greg
(401) 484-7343

Reviewing Your Existing Website

Since this is a redesign of your current website, it is important to review its effectiveness. This allows us to demonstrate how the new site will improve on its shortcomings and produce substantially better results.

First Impression
50%
Overall Experience
70%
Revenue Generation Techniques
20%

Comments and Observations

Major issue - security warning upon first visiting the site (likely mixed https content). Overall website has reasonable navigation except top menus don't open on hover. Nice large photos illustrate the products very well. Remainder of website is standard BigCommerce fare.

Technologies We Use

We won't bore you with a bunch of tech jargon and fancy buzzwords. To ensure your website has room to grow and performs at the highest level, we continue to stay current as the industry evolves. Below are some of the technologies we use, why we use them, and how they will make your website rock.

WordPress 6.6

WordPress is the industry-standard for web design platforms. It’s reliable, easy to use, secure, and has a large library of development tools available, which helps lower costs and speed up the design process.

Cornerstone Editor

The Cornerstone visual editor is the most powerful website development tool in use today. Created for only the most serious designers, we have been utilizing Cornerstone for our client websites for over 10 years.

Included Features and Benefits

What makes us a better choice than the other guys? Important benefits designed to delight your customers and increase your sales.

Included in all price tiers

Included in premium price tiers

Mobile-Ready Design

Responsive coding enables the website to automatically adjust for mobile to look great and provide ease of use on any device.

Calls to Action

Our website designs don't just provide information but move the visitor to take action, increasing revenue for you!

Premium E-Commerce System

State-of-the-art features for you and your customers that increase revenue and save you time.

Real-Time Product Search

Our best-in-class real-time search engine helps your site visitors find the product or page they need quickly and easily.

Testimonials

Professionally integrated testimonials highlight your top reviews and can have a significant impact on your conversion rate.

Comprehensive Local SEO

Your website will be search engine optimized to target your local service area and audience, increasing your Google rankings.

Social Media Integration

Seamless links to all of your social media profiles with support for embedded content such as Instagram and Pinterest.

Accept Online Payments

Process online payments, allowing your customers to pay invoices, place simple orders, and more.

AI Customer Service Assistant

Our state-of-the-art chatbot utilizes the most sophisticated AI technology to provide human-like answers to your customers questions.

Unique Per-Page Design

Unique styles and layouts for all pages that call for it, providing more visual impact for potential customers.

Professional Blog

A full-featured blog which can be used to educate visitors on topics related to your business and improve your SEO.

E-Mail Newsletter System

Import and/or capture customer emails and send messages to customers automatically, keeping you in their mind.

E-Commerce Add-Ons

Order bumps, upsells, recommendations and more, all designed to increase your average sale.

Customer Feedback Survey

A state-of-the-art form-based survey that can automatically ask satisfied customers to post a review on Yelp and/or Google.

Informational Pages to Be Included

Below are all of the informational (non-ecommerce) pages that will be part of your website, with a brief description of each (click to expand).

Homepage

The homepage is the main page that visitors will see and will be highly customized for your business to seek the best possible rate of conversion. The homepage typically features sweeping graphics and calls to action to get visitors engaged.

Contact Us

A page that provides your visitors with your contact information and if applicable, your business address with map/driving directions, photos of your location, social media links, a contact form, and your phone number(s). If your "About Us" content is too thin to warrant its own page, the content will be featured here.

About Us

The main page describing your business. Can contain biographical information about your organization which can include company history, mission, and bios of key personnel (with photos).

Services We Will Provide and Everything That is Included

We Will Organize and Help You Gather Content

  • Define all of the content we require to build your website. We will list the required content and provide an easy and convenient way to provide it to us via an online system. Certain content must be organized and provided by you in the manner we specify (eg. ecommerce product data must be provided via our spreadsheet template.)
  • You are encouraged to provide your own imagery, where appropriate. As needed, we will research and license up to a certain number of  professional images (based on your chosen package) that fit the layout and design needs of the website.
  • Review the content provided and discuss with you any content that should not be included.
  • Any content that you wish to provide after the content gathering phase is complete and design work has commenced may be subject to a change order charge.

We Will Create the Design and Layout

  • Create the website’s design, layout, and visitor flow based on best practices for your type of industry and/or the goals you lay out for the project. Once the projects commences, you will have limited opportunity to provide guidance on the design because you have agreed to trust us to design a website that will accomplish your goals based on our expertise, track record, experience, and portfolio.
  • License and implement the technologies required for the website to operate including WordPress, add-ons, and plugins.
  • Establish a development server, hosted free of charge for the maximum estimated time shown in the Timeline section from the date project commences. This server may be accessed via your domain (if no current website exists) or via one of our development domains (if your current website is to remain online during this project). If you are hosting your website with Company 50, your free 6 month hosting period will begin immediately following this period. If you are self-hosting, you will be charged a rate of $99/mo for the use of our development server following this period.

We Will Produce the Website’s Code

  • Produce all of the coding necessary to provide a fully-operational, responsive website that functions at a level which meets or exceeds the requirements specified in your website design questionnaire in accordance with the package you selected. Features and pages are based on pricing package chosen and content you provide. Shorter pages may be combined for purposes of better organization and flow.
  • Upload all website files to the development server so you may review the work. Upon completion of the website, we will transfer the entire website to the hosting server, if applicable, and verify proper operation.

We Will Implement All Additional Required Technologies

  • Purchase, register, and implement your SSL security certificate within the website (if applicable).
  • Integrate any 3rd party software/functionality that is part of the agreement and the pricing package you select.

We Will Perform Fine Tuning and Testing

  • Optimize plugin modules and site settings to minimize page loading time and eliminate security vulnerabilities.
  • Thoroughly test all website functionality to ensure it performs as expected in all major web browsers, including default mobile and tablet browsers (current version and most 2 most recent major versions, at a minimum).

Provide Promised Extras

  • Setup Fathom Analytics and Webmaster Tools (or properly configure them if you already use them) for monitoring website performance.
  • Warrant the functionality of the website against defects for 30 days following go-live date. NOTE: System/code modifications made by you within this time period will void the warranty.

Provide Premium Hosting Services

If you host with us, we will provide the following:

  • Complete configuration of the hosting account for your website.
  • Best-in-class WordPress-optimized managed hosting.
  • Guaranteed fast performance (at minimum, faster than 70% of all tested websites on Pingdom speed test).
  • Last 30 days of complete website backups kept at all times.
  • Daily database snapshots with 30 second restore.
  • 24/7 monitoring and security protection.

If you self-host, we will provide the following:

  • Verify your hosting account is properly setup for your website.

E-Commerce Features Included

E-commerce sites are available with 3 tiers of options based on the package you select below. Any option that is not part of your selected package may be added a la carte now or at a later date. Additionally, some options provided may not make sense for your business and you are not required to utilize all of the given options for your package tier. Click a feature for more details.

Baseline

Enhanced

ALL Baseline Features PLUS:

Preferred

ALL Baseline & Enhanced Features PLUS:




What We Are Not Able to Include

Once this project commences, the primary form of communication is via email. This is so that your concerns can be responded to at any hour (not just during business hours), and so that there is a written record of comments and feedback (we don’t want to miss anything!). After project start, the following are not included as part of the quoted price:

  • In-person meetings ($169/hr).
  • Phone conversations exceeding 1 hour per week ($129/hr).
  • Change orders/requests that require alteration of a completed portion of the website’s design ($169/hr).
  • Automatic update licenses for plugins/modules.
  • Anything not listed in the above section titled “Services We Will Provide and Everything That is Included” ($169/hr).

We are reasonable here at Company 50 and don't nickel and dime our clients. But when we must bill for something extra, we will inform you first.

Search Engine Optimization (SEO)

Your website will be designed and coded with best-practices for on-page SEO (search engine optimization). While nobody can guarantee your ranking on Google, we can guarantee our optimized page design gives you a better boost than anyone else. Optimal page titles, metadata, and URLs will be chosen based on your intended market. With permission, text content you provide us will be rewritten where needed to maximize SEO impact.

Optimal Keyword Usage

Appropriate Meta Tags

Targeted to Your Locale

Feeds to Google/Bing

Administrative Tools

Upon receipt of full payment, you will be provided login credentials for WordPress. This will permit you to make any changes to the website that you wish. Note that modification of code and/or page features during the warranty period will void your warranty.

You will be provided full access to a Google Analytics account set up on your behalf so you may monitor the site’s visitor statistics and more. You will be provided full access to a Google Search Console account set up on your behalf so you may monitor the site’s performance in Google organic search including links to your site and more.

Full Website Admin Access

Fathlom Analytics

Google Search Console

Testing and Compatibility

At the time of launch, your website is guaranteed to load and appear correctly on at least the current and the most recent prior versions of Internet Explorer, Edge, Chrome, Firefox, and Safari desktop browsers, iOS Safari and Android Chrome mobile/tablet browsers.

Google Chrome

Mozilla Firefox

Microsoft Edge

Apple Safari

Website Hosting (3 Months Free)

All websites require hosting service, which enables them to be accessed on the Internet. When you host with Company 50, we provide fully-managed hosting. We will handle all of the setup involved in placing your new website live on the Internet via our premium hosting service. This includes the configuration of WordPress specific to our hosting technologies, providing best-in-class speed, reliability, and security. We will also handle any server settings changes you require.

If you choose to host the website with another hosting service, it must meet certain performance requirements (shared hosting plans are inadequate for business-class WordPress sites), provide scripted WordPress install, and support the features your website requires (eg. SSL). If your hosting provider bills you for these services as “not included” add-ons, payment for these services is your responsibility.

Best-In-Class Hosting

Fastest Page Load Times

99.95% Reliability

24/7 DDoS and Security Protection

The Company 50 Difference

  • Website designers who are marketing professionals. A unique advantage in that we are able to use proven marketing techniques on your website to win over potential customers and convey trust in your business.
  • Web designers who know small business. We know how business processes tie into your website, and draw on this experience to create a website that works how you want it to.
  • Designed and Built in the USA. We have never outsourced a design and never will. Many other designers never tell you that they will contract out your project to cheap overseas labor. All of our designs are built in-house here in the USA by our own employees.
  • One Point of Contact, Always Available.  When you work with us, the owner of the company is your point of contact from day 1. Known to answer emails at 1am, Greg is always available to answer questions and concerns to ensure you are at ease during the design process.

Your Pricing and Options

We realize that every client has their own unique budget. We’ve prepared 3 different options to fit a wide budget range. Regardless of which option you choose, you will still get our renowned design quality and scientifically-proven techniques that convey trust and win you customers.

The “Preferred” and "Enhanced" options include all features described within this proposal, in addition to those we find necessary to deliver the best, most profitable website for your business.

The “Baseline” option includes all essential elements needed to produce a professional website but reduces the number of special features that are included. These options may not include all features shown in this proposal and may omit pages you have requested (all omitted pages/features are shown below). Any features or pages not included with these options can be added a-la-carte for an additional fee.

Baseline

$6,490

Enhanced

$7,990

ALL Baseline Features PLUS:

Preferred

$8,490

ALL Baseline & Requested Features PLUS:

Payment Terms

Option 1: 50% deposit due before project begins, remainder due within 10 days following website launch.
Option 2: 50% deposit due before project begins, remainder spread out over 6 monthly payments (10% finance charge).

We accept business and personal checks, and all major credit cards (4% surcharge).

Timeline

Timeline provided begins once all requested content is received. Please note that you are given up to 2 weeks from the date your deposit is received to provide the content requested before your project may be pushed back to accommodate other projects that are ready for development. We do not begin work until all required content is received, to ensure efficient development. So be sure to provide the content requested as quickly as possible!

In order to properly allocate the time necessary to complete this project for you, please approve your proposal as soon as possible!

Your project is expected to be completed in:
3 to 4 Weeks

Timeline

This proposal will expire on October 30, 2024.

FAQ

Pre-Design Questions (click to open)
Post-Design Questions (click to open)

Have a question we didn't answer? Reach out to us...

greg@co50.com | (401) 484-7343

Approve This Proposal?

  • Choose your design package based on the features shown in the above table under "Your Pricing & Options".