Using Google Ads to Dominate Your Local Area

Greg BrailsfordMarketing

Google PPC Local Business

Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the … Read More

How to Conduct an Online Survey the Right Way

Greg BrailsfordCustomer Service, MarketingLeave a Comment

Conduct an Online Survey

In the past week, I received two invitations to participate in online surveys. One was from Capital One, regarding credit card account benefits. The other was from Trip Advisor regarding opinions of travel. Both surveys had catastrophic flaws, but both companies made it impossible to notify them of such. Why? Both sent the online survey from either a no-reply email … Read More

Which Companies Have Your Back?

Greg BrailsfordCustomer Service, MarketingLeave a Comment

Corporate Privacy Protections

Earlier this month, the Electronic Frontier Foundation released its annual Data Privacy report which highlights how major communications companies guard your privacy (or violate it). While the list has some surprises, a lot of it is about what you’d expect: companies that understand how important their customers are fared best, while those who treat customers like a number fared worst. … Read More