How to Conduct an Online Survey the Right Way

Greg BrailsfordCustomer Service, MarketingLeave a Comment

Conduct an Online Survey

In the past week, I received two invitations to participate in online surveys. One was from Capital One, regarding credit card account benefits. The other was from Trip Advisor regarding opinions of travel. Both surveys had catastrophic flaws, but both companies made it impossible to notify them of such. Why? Both sent the online survey from either a no-reply email … Read More

Which Companies Have Your Back?

Greg BrailsfordCustomer Service, MarketingLeave a Comment

Corporate Privacy Protections

Earlier this month, the Electronic Frontier Foundation released its annual Data Privacy report which highlights how major communications companies guard your privacy (or violate it). While the list has some surprises, a lot of it is about what you’d expect: companies that understand how important their customers are fared best, while those who treat customers like a number fared worst. … Read More