How to Conduct an Online Survey the Right Way

Greg BrailsfordCustomer Service, MarketingLeave a Comment

Conduct an Online Survey

In the past week, I received two invitations to participate in online surveys. One was from Capital One, regarding credit card account benefits. The other was from Trip Advisor regarding opinions of travel. Both surveys had catastrophic flaws, but both companies made it impossible to notify them of such. Why? Both sent the online survey from either a no-reply email … Read More

Why a Cheap Web Design Will Cost Your Business Thousands

Greg BrailsfordWebsite DesignLeave a Comment

Cheap Web Design

It is no longer 2001. Today, a professional website design is essential to most businesses. Though I am starting to see a trend of small businesses investing more into their website, some are still taking the cheap web design route, and it’s costing them an enormous amount of money. Here’s why. Let’s pretend you own a hair salon. In our … Read More

How Lowe’s Uses Vine & Twitter to Build Great PR

Greg BrailsfordSocial MediaLeave a Comment

Lowe's Vine and Twitter

Lowe’s great use of Twitter is paying dividends for the company on social media. Few large companies are using Twitter effectively, but Lowe’s is certainly one of them. When you visit their Twitter page @Lowes, the first thing that hits your eyes is “Got a complaint, compliment or question? Let us know!”. It is astonishing to me that every company … Read More

How Hyatt’s Andaz Hotel Did it Right

Greg BrailsfordCustomer ServiceLeave a Comment

Great Customer Service Andaz

Last Friday night when I learned of the Metro-North train derailment and subsequent suspension of Amtrak service, I got nervous. The following morning I was scheduled to travel to New York City on Amtrak for a one-night getaway. That was not happening anymore. The option to drive the 3.5 hours was there, but with the threat of an extra 30,000 … Read More