In today’s world, having a strong online presence is essential for any business. Your website is often the first point of contact that potential customers have with your brand, so it’s important to make a good impression. With the rise of DIY website builders like Wix and Squarespace, it can be tempting to design your own website instead of hiring a professional website designer. However, there are many benefits to working with a professional, and in this blog post, we will explore why hiring a professional website designer can help take your business to the next level.
Custom Design
One of the biggest advantages of working with a professional website designer is that they can create a custom design that is tailored to your business. With Wix and Squarespace, you are limited to the templates and themes that are available on their platforms. While these templates can be customized to some extent, they are still limited in terms of what you can do with them. A professional website designer, on the other hand, can create a design that is unique to your brand and stands out from the competition.
User Experience
User experience (UX) is a crucial aspect of website design. A website that is easy to navigate and use will keep visitors on your site longer and increase the chances that they will convert into customers. A professional website designer has experience creating websites with a focus on UX, ensuring that your site is easy to use and meets the needs of your target audience.
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). While Wix and Squarespace offer some SEO tools, they are limited in what they can do. A professional website designer has experience with SEO and can optimize your site to rank higher in search results, driving more traffic to your site and ultimately increasing conversions.
Credibility
A professionally designed website adds credibility to your business. Visitors are more likely to trust a website that looks professional and polished. A website that looks like it was designed by an amateur can turn potential customers away. A professional website designer can create a website that looks and feels credible, increasing the likelihood that visitors will take your business seriously.
Technical Support
One of the downsides of using DIY website builders is that you are responsible for troubleshooting any technical issues that arise. This can be time-consuming and frustrating, especially if you are not familiar with the platform. When you work with a professional website designer, they handle the technical side of things, leaving you free to focus on running your business.
Social Proof
When potential customers visit your website, they want to see that others have had a positive experience working with you. Social proof, such as customer reviews and testimonials, can help establish trust and credibility with your audience. A professional website designer can help you showcase social proof on your website, highlighting the positive experiences that others have had with your business.
Ongoing Support
Once your website is up and running, it will require ongoing maintenance and support. A professional website designer can provide ongoing support to ensure that your website is always up-to-date and functioning properly. They can also provide guidance and advice on how to improve your website over time, helping to ensure that it continues to meet the needs of your business and your customers.
In conclusion, while it may be tempting to use a DIY website builder like Wix or Squarespace, there are many benefits to working with a professional website designer. A custom design, a focus on user experience, search engine optimization, credibility, technical support, social proof, and ongoing support are just some of the advantages of working with a professional. At Company 50, we have the expertise and experience to create a website that meets the unique needs of your business.